Introducing Instagram Ads And Why You Should Use Them - Clearly Social
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Introducing Instagram Ads And Why You Should Use Them

Introducing Instagram ads and why you should use them

As you’ve been scrolling through your Instagram feed over the past few weeks, the chances are you’ve spotted more and more advertisements from businesses popping up. While the concept of Instagram advertising has been around for the past 18 months, it has now been opened up to all businesses rather than just the select few who have been initially using it.

So what are Instagram Ads?

Instagram ads are a way of sharing your images with a wider audience of Instagram users, beyond your followers.

Why should I use Instagram Ads?

Instagram is a visual social platform of around 300 million users that has not yet been tapped into by marketers, giving it a huge amount of potential for advertising.

Instagram is also partnered with Facebook which helps to give it’s advertisements the edge over other social media advertising platforms for a number of reasons including:

  • The ability to use and transfer important and relevant information from Facebook,
  • It gives businesses the ability to target their advertising to the right audience,
  • Instagram already has solid click through rates which are only going to increase.

Some other advantages to using Instagram for your businesses advertising include:

  • You have the ability to attract a new and wide reaching audience thanks to the use of hashtags within your Instagram post.
  • Building a strong relationship with your audience through the use of authentic images which along with showcasing your business and it’s services/products also help tell the story of what your business is also really about.

Have you used Instagram advertising for your business?

What are your thoughts?

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